Targeted Google ad campaigns built for a better return on your ad spend
Google Ads means showing your ad at the exact moment someone searches Google for a product or service like yours, or on the websites and videos your audience watches. In a Search campaign you usually pay only when someone clicks your ad, and the ad’s position is decided in an auction that takes into account both your bid and the quality and relevance of the ad and its landing page. That is why in Google Ads the highest bidder does not always win; the winner is the one with the more relevant ad and the better page.
The main difference between Google Ads and SEO is speed versus staying power. Ads can bring traffic from the first days after launch, but when the budget stops, the traffic stops too. SEO takes longer to deliver results, but its traffic lasts longer. That is why Google Ads suits businesses whose products or services people actively search for, businesses that want to test an offer or a sales season quickly, or those that need traffic until their SEO takes hold. On the other hand, if your product is completely new and nobody searches for it by name yet, a Search campaign has little to show it to, and you should start through other channels.
Before anything else, let us be clear about two things. First, the cost of Google Ads has two separate parts: the ad budget, which is paid directly to Google, and the management fee, which you pay for MyTarh’s work; neither is part of the other. Second, the ad account belongs to you, and nobody — including us — can guarantee a specific number of sales or a specific return on investment, because results depend on your market, competitors, budget and landing page. Our job is to make sure the budget is spent based on data, not guesswork.
Most campaigns that “don’t work” have a problem at one of these six points. During the analysis and goal-setting stage, we go through all of them with you:
A click is not a goal; a call, a form submission, a purchase or a consultation request is. Until it is clear what exactly a “conversion” means for your business, there is no way to tell which keyword brings customers and which one only burns budget. This definition is written before launch, not after the first budget has been spent.
Someone who searches “air conditioner price” is different from someone who types “what is an air conditioner”. Choosing keywords with buying or action intent is the most important decision in a Search campaign. Informational phrases are cheaper, but they usually bring people who are not ready to buy yet.
A list of phrases you do not want your ad to appear for; for example “free”, “tutorial” or “jobs” for an online store. Without this list, part of the budget goes to clicks that will never turn into customers.
The ad has to say exactly what the searcher is looking for and give a clear reason to click. Several versions are written and tested for each ad group, so that data — not taste — picks the better one. Your price, delivery time, warranty or any other real advantage should be visible in those few lines.
A click is only half the journey. If the landing page is slow, does not match the ad’s promise or hides the way to call or buy, the budget is spent on visits that lead nowhere. Landing page quality also affects your cost per click.
Setting up Conversion Tracking correctly is the only way to know which campaign and which keyword actually brought customers. Optimizing without this data is, in practice, guessing with your money.
Show ads to your target audience based on location, age, interests and search
Lower cost per click and a higher conversion rate through continuous testing
Weekly reports on spend, clicks, conversions and ROI in full detail
Bring back users who have already visited your website
Product ads with image, price and a direct link for online stores
Banner and video ads on the Google Display Network and YouTube
Reviewing budget and competitors, and defining campaign goals
Designing an efficient structure of campaigns, ad groups and keywords
Writing compelling ad copy and A/B testing several versions
Professional setup, conversion tracking and campaign launch
Daily optimization to lower costs and improve results
Pick the package that fits your business
For getting started with Google Ads
For businesses with a larger budget
For large businesses
Google Ads has several campaign types, and each one is built for a different stage of the customer’s decision. This table puts the four main types side by side:
| Campaign type | Main use | Strength | When to choose it |
|---|---|---|---|
| Search | Text ads in Google search results for selected keywords | The audience is looking for your product or service at that very moment; the campaign type closest to a buying decision | When people actively search for what you offer; the recommended starting point for most businesses |
| Display | Image ads on websites and apps in the Google Display Network | Wide reach and the ability to remind people who have already visited your website | For brand awareness, bringing back visitors who did not buy, or a market that does not have enough searches yet |
| Shopping | Products shown with image, name and price in search results and the Google Shopping tab | Users see the image and price before clicking, so people who click usually have stronger buying intent | For an online store with a well-organized product catalog; requires a product feed in Google Merchant Center |
| YouTube (Video) | Video ads played before, during or alongside YouTube videos | Conveys your message and brand feel with picture and sound; targeting by interests and content topics | When you have an ad video and the goal is brand awareness or launching a new product, not immediate sales |
We usually recommend starting with a Search campaign and adding other types once data has built up. Under the packages on this page, retargeting is included from the “Growth” package up, and Shopping, Display and YouTube campaigns are offered in the “Advanced” package.
The cost of Google Ads has two separate parts, and it is best to budget for them separately from the start. The first part is the ad budget, which goes directly to Google and is spent on clicks or impressions. You set the amount yourself, usually as a daily cap, and several factors decide how many clicks you get for it: how competitive your industry is, how many competitors bid on the same keywords, the quality of your ad and landing page, and how wide your target area and ad hours are. The more precise the targeting — for example, only the cities you serve and only the hours when someone is available to answer the phone — the less budget is wasted. That is why cost per click varies widely from one field to another, and no accurate figure can be given before the market is reviewed. Because this money is separate from the management contract, also ask about and agree on how the ad account will be paid before you start.
The second part is the management fee, paid to MyTarh for keyword research, building the campaign structure, writing ads, optimization and reporting. This fee is monthly and depends on the number of campaigns and the depth of work: the “Starter” package at $490/month manages one campaign with weekly optimization and a monthly report; the “Growth” package at $990/month covers up to three campaigns with daily optimization, retargeting and a weekly report; and the “Advanced” package from $1,990/month covers unlimited campaigns, including Shopping, Display and YouTube Ads. The ad budget is not included in any of these amounts.
About timing: once Google approves the ad, it can bring clicks from the first days, but a campaign needs data to reach its optimal state. The first weeks are spent finding out which keywords bring conversions, which phrases should be made negative and which ad version performs better. The smaller the budget, the longer it takes to collect this data; so if your budget is limited, it is better to focus it on a smaller number of precise keywords than to spread it across dozens of phrases. Another common mistake is judging the campaign in its very first week; making change after change before data has built up sends the campaign back to square one. The right measure is to compare the cost per conversion with what each customer is worth to your business.
This list is our work throughout the engagement. The number of campaigns, how often we optimize and the reporting period depend on the package you choose:
For meaningful results, we recommend a dedicated monthly ad budget that is paid to Google separately from our management fee; we suggest a realistic amount for your market during the analysis stage. You can start with less, but results will be more limited.
Yes. Ad spend is paid directly to Google. The MyTarh fee is separate and covers management, optimization and reporting.
Unlike SEO, Google Ads results start from day one. To reach the best-optimized state, though, it usually takes 1–2 months to collect enough data.
Yes. You have full control over the campaign and can stop it at any time. Keep in mind that stopping the campaign means losing ad traffic immediately.
Reports include impressions, clicks, cost, conversion rate, ROI, top keywords and a comparison with the previous period. Everything is presented clearly and in plain language.
Neither is better on its own; they serve different purposes. Google Ads brings traffic from the first days but stops when the budget stops, while SEO takes longer but builds more lasting traffic. A common approach is to work on SEO alongside ads; data on which keywords converted in campaigns also helps choose SEO topics.
On Google, your ad is shown to someone who is searching for something right now, so the need already exists. On social media, ads are shown based on user interests and behavior and have to create the need themselves. For services and products people actively look for, Google search campaigns are usually closer to the buying decision; for a product nobody knows the name of yet, social media or YouTube is a better way to introduce it.
The ad account belongs to you, and we get access to it to manage your campaigns. That way, the campaign history, data and settings always stay with you, and if we stop working together you lose nothing. Whoever you work with, insist on this.
A suitable destination page (a website or landing page), a clear goal such as calls, form submissions or purchases, and a decision on your monthly ad budget. During analysis, we also ask about priority services or products, target areas, your response hours and main competitors, so the campaign structure reflects the reality of your business.
Almost all Google campaigns send users to a page, so a trustworthy destination is practically essential. You do not need a large website; a focused landing page that loads fast and clearly shows how to contact you or buy is enough. Landing page design is not included in the ad management packages, and you can order it through MyTarh website design services.
Click prices are set in an auction; the more competitors bid on a keyword, the more expensive the click. A low-quality ad or landing page also means you pay more for the same position. The usual way to control it is targeting more specific keywords, adding negative keywords and improving the landing page, not simply raising the budget.
Starter manages one campaign with up to five ad groups, with weekly optimization and a monthly report, and suits getting started and testing the market. Growth covers up to three campaigns with unlimited ad groups, daily optimization, weekly reports, retargeting, ongoing A/B testing and Conversion Tracking. If you have several separate services or products or a larger ad budget, Growth is the more sensible choice.
For a store whose products people search for by name and model, Shopping can be a good choice, because users see the image and price before they click. It requires a clean product feed with correct prices and availability in Google Merchant Center. Shopping campaigns are offered in the Advanced package.