Category page
For broader phrases like "women's sports shoes" or "organic cosmetics". Most purchase-ready traffic usually comes from these pages, and they need helpful buying copy, a precise title and strong internal links.
E-commerce SEO
E-commerce SEO that gets your products seen
when shoppers search
Optimizing category and product pages, your store's technical structure and buying content, so when a customer searches for your products, they find your store
Categories + productsMain focus of the work
MonthlyContract and reporting
WooCommerce and customPlatforms
No ranking guaranteeNo agency can guarantee rankings
How is e-commerce SEO different from regular website SEO?
Someone who searches Google for "buy men's running shoes" or "steam iron price" is not looking for an article; they are ready to buy right now. E-commerce SEO means making sure that at this exact moment, your category or product page is in front of the buyer, not a competitor's. Traffic from this channel doesn't cost you per click, and it doesn't stop when your ad budget stops.
But SEO for an online store is fundamentally different from SEO for a company website. A company website has a few dozen pages; a store has hundreds or thousands of product and category pages. Color, size and sorting filters create thousands of duplicate URLs; products sell out or get removed; most product descriptions are copied from the manufacturer's site; and the theme and plugins have made pages heavy on mobile. In an online store, SEO is less about writing articles and more about fixing the structure and optimizing categories and products.
We do e-commerce SEO for WooCommerce and custom-coded stores, whether or not we built the store. If you don't have a store yet, it's better to plan SEO from the online store design stage so you don't pay to fix the structure later. If your website isn't a store, our SEO services page is a better fit.
Which store pages rank on Google?
Each page type ranks for a specific kind of search. An e-commerce SEO plan starts right here: which search phrase belongs to which page.
Product page
For searches on a specific model and brand. A unique description, full specifications, lightweight images, clear stock status and Product schema set this page apart from competitors' near-identical versions.
Brand page
If you sell several brands, searches like "brand X products" are a separate opportunity. A brand page with a short introduction and a product list targets this search.
High-demand filters
Most filter combinations should not be indexed; but a filter with real search demand, such as "plus-size sports shoes", is worth turning into a standalone landing page with its own title and copy.
Buying guides and comparisons
For the undecided buyer: "Which model is right for me?". These pages build trust and, by linking to categories and products, move visitors closer to a sale.
Homepage
Mostly ranks for searches on the store's name and very broad phrases. Its main role is to pass authority to important categories through clear internal links.
E-commerce SEO vs. company website SEO
If you have had SEO done for a company website before, this table shows why the store version has a different focus:
| Criterion | Company website | Online store |
|---|---|---|
| Number of pages | A few dozen pages | Hundreds to thousands of product and category pages |
| Key pages | Services and articles | Categories and products |
| Main search intent | Finding a provider and information | Buying and comparing prices |
| Main technical challenge | Indexing and speed | Duplicate filter pages, removed products and crawling |
| Content | Articles and service pages | Category copy, product descriptions, buying guides |
| Structured data | Organization and FAQ | Product, Offer and Breadcrumb |
| Measure of success | Calls and consultation requests | Orders and revenue from organic search |
Stores usually have a blog too; articles are useful for informational searches, as long as they link to the relevant categories and products.
Why MyTarh?
Key features
Category page SEO
Categories are usually the most-searched pages of a store. We optimize the title, guide text and internal links of each category for buying-intent phrases.
Product page SEO
Precise titles, unique descriptions instead of text copied from the manufacturer, complete specifications and light images with correct alt text.
Product schema
Product and Breadcrumb structured data with price and availability, so Google understands the product correctly and richer results become possible.
Filter and duplicate page control
Color, size and sort filters create thousands of duplicate URLs. With canonical tags and indexing rules, we keep Google crawling focused on the pages that matter.
Speed and Core Web Vitals
We make product and category pages lighter on mobile, from images and caching to unnecessary plugin and theme scripts.
Sales-based reporting
Alongside rankings and traffic, we report orders and revenue from organic search, provided e-commerce tracking is active in GA4.
How it works
Our process
1
Technical store audit
Indexing, duplicate URLs, errors from removed products, speed and schema
2
Buying keyword research
Mapping buying-intent phrases to specific categories and products
3
Structure fixes
Categories, internal links, filters and indexing rules
4
Page optimization
Priority categories and products, buying guides and comparisons
5
Link building and sales tracking
Authority building and a monthly report on rankings, traffic and orders
Pricing
Choose a package
Pick the package that fits your business
Basic
For small and local websites
$590/month
- 5 keywords
- Initial audit
- On-page optimization
- 2 articles per month
- Monthly report
- Link building
- Advanced technical SEO
- High-volume content production
Most popular
Growth
For businesses that take search seriously
$990/month
- 20 keywords
- Full audit
- Technical SEO
- 6 articles per month
- Link building (4 backlinks)
- Weekly report
- Core Web Vitals optimization
- Advanced link building
Advanced
For competing in tough markets
$1,790/month
- Unlimited keywords
- Full technical SEO
- 15 articles per month
- Advanced link building (10 backlinks)
- Real-time reporting
- Content strategy
- Dedicated consulting
Six common SEO mistakes in online stores
These six issues come up more than any others when we audit stores. If you spot one in your own store, that is where to start:
Descriptions copied from the manufacturer
When dozens of stores share the same text, there is no reason for Google to rank you higher. Start rewriting with your best-selling and most-searched products, not the whole catalog.
Categories that are just product lists
A category without a precise title and helpful copy looks no different to Google from hundreds of similar pages. A few practical paragraphs on how to choose the product often have the biggest early impact.
Indexed filters and internal search
Every combination of color, size and sorting is a new URL. Without canonical tags and indexing rules, Google spends its time on these pages and your main products get crawled later.
Removing products without a redirect
A page that had links and rankings becomes a 404 when it is suddenly removed, and its authority is lost. Redirect a removed product to the closest product or category, not everything to the homepage.
Heavy images without alt text
Product pages are full of images, and large images slow pages down on mobile. WebP format, correct dimensions and descriptive alt text improve both speed and image search. See our website speed guide.
Duplicate titles generated by the theme
Themes often build every product title from one fixed pattern. A title that includes the exact product name, its main feature and, where possible, a buying word gets more clicks on the results page.
SEO for WooCommerce, custom-coded stores and store builders
SEO principles are the same on every platform, but what you control and the common risks differ:
| Criterion | WooCommerce | Custom-coded store | Store builder |
|---|---|---|---|
| Technical control | High; with an SEO plugin and theme access | Full; but every change is made in code | Limited to what the service offers |
| Common risk | Filter plugins, heavy themes, extra tag and attribute URLs | No way to edit titles, meta or schema from the admin panel | No access to robots, canonical or server speed |
| Speed | Depends on the theme, plugins and hosting | Usually the highest technical ceiling | Controlled by the provider |
| What we need from you | WordPress admin access | Access or coordination with your developer | Panel access and accepting the limitations |
If the audit shows that the platform or theme is a serious obstacle to SEO, we report it with the possible solutions so you can decide whether to keep it or change it.
What does e-commerce SEO cost depend on?
At MyTarh, e-commerce SEO runs on the same monthly SEO packages: Basic $590/month, Growth $990/month and Advanced $1,790/month (details in the "Choose a package" section of this page). These six factors determine which package is realistic for your store:
Number of products and categories
A store with fifty products and five categories is different from a catalog of several thousand. The more pages, the more technical work and prioritization.
Competition
Search a few of your main phrases. If the first page is full of large stores and brands that actively do SEO, you need a larger volume of work.
Current technical condition
A store with thousands of indexed duplicate pages or removed products without redirects spends the first months mostly on cleanup.
Product content quality
If descriptions are copied or empty, rewriting is a major part of the work. The monthly content volume follows your package and starts with your best-selling products.
Store platform
On WooCommerce most fixes are made directly; on a custom-coded store, part of the work may need a developer, which is billed separately.
Target scope
You don't need to target the whole store from day one. Focusing on a few high-margin categories gives more measurable results on a smaller budget.
What do you get with an e-commerce SEO contract?
The scope varies by package, but this is the backbone of the monthly work:
Technical
- Crawl and index audit with a prioritized list of issues
- Canonical and indexing rules for filters and sorting
- Product and Breadcrumb schema on product pages
- Fixing 404 errors and redirecting removed products
Pages and content
- Map of buying phrases to categories and products
- Optimizing titles and copy of priority categories
- Rewriting descriptions of best-selling products, within the package volume
- Buying guides and comparisons linking to categories
Measurement and reporting
- Rankings for target buying phrases
- Organic traffic by category and product
- Orders and revenue from organic search (with tracking enabled)
- Next month's work plan
FAQ
Frequently asked questions
E-commerce SEO runs on the same three monthly SEO packages: Basic at $590, Growth at $990 and Advanced at $1,790 per month. For a store with a few hundred products and limited competition, the Basic package is a good start; a store with thousands of products or a competitive market usually needs Growth or Advanced. We work this out together in the free first consultation.
A company website has a few dozen pages and mostly competes on service phrases. A store has hundreds or thousands of product and category pages, filters create duplicate URLs, products go out of stock or get removed, and most searches have buying intent. That is why e-commerce SEO is more about structure, index control and optimizing categories and products than about writing articles.
Technical fixes, such as removing duplicate pages or indexing errors, usually take effect sooner, and the first changes are often visible within 3–6 months. Steady growth in organic traffic and sales usually takes 6–12 months and depends on domain age, competition and the current state of the store.
No. No reputable company can guarantee a specific position in Google. We define target phrases, monthly tasks and success metrics, such as organic traffic to categories and organic orders, clearly from the start and report every month.
The principles are the same, but the execution differs. In WooCommerce, much of the setup is done through an SEO plugin and the theme, and the common risks are filter plugins, heavy themes and extra tag and attribute URLs. In a custom store, technical fixes have to be made in the code, either with our access or in coordination with your developer.
Yes, within what the platform allows. Content, titles, category structure and internal links can be optimized almost everywhere, but some technical settings, such as robots, canonical tags or server speed, may not be under your control. We state these limits clearly in the initial audit.
If a product is temporarily out of stock, keep the page, show its availability clearly and suggest alternatives, so the page does not lose its authority. If it has been removed permanently, use a 301 redirect to the closest product or category; if there is no replacement, let the page return a 404 or 410. Mass-redirecting everything to the homepage is not the right approach.
When dozens of stores have the same text, Google has no reason to rank your page higher. You do not need to rewrite every product at once; we start with best-selling and most-searched products and write a unique description for each, covering use, specifications and answers to common buyer questions.
Both, but for different phrases. Broader searches like "women's running shoes" usually rank with a category page, and searches for a specific model rank with a product page. That is why, in most stores, optimizing the main categories has the biggest early impact.
Most filter and sort combinations should not be indexed, because they create duplicate pages and waste Google crawling. The exception is filters with real search demand; we turn those into standalone landing pages with their own title and text. Later category pages should also stay crawlable so deeper products can be found.
Not only. The most important store content is category guide text, product descriptions and buying guide and comparison pages, where the buyer makes a decision. Blog articles help with informational searches, as long as they link to related categories and products.
Yes. SEO does not depend on who built the store. We only need admin access, or coordination with your current developer, for technical fixes. If the audit shows the platform or theme has serious limitations, we report them along with possible solutions.
Access to your store panel, Google Search Console and Google Analytics, ideally with order tracking, is needed. Alongside that, a list of your most profitable categories and products, the products you want to sell more of and the competitors you know makes prioritizing the work more accurate.